The Versace fashion house has always been close to the arts community. Gianni himself was an avid collector of both classic and contemporary works from artists such as Alexander Calder and Andy Warhol.
Donatella follows his passion and now she announced that she will sponsor the Whitney Museum of American Art’s 2008 Gala on October 20.
The sponsorship will be consist of a substantial amount of money but she also collaborated with Marc Quinn, Julian Schnabel and Wangechi Mutu to create three new pieces of jewelry specifically for this event. Every penny earned from the auction will remain to the museum, which will in turn use it to aid young artists.
Donatela will personally host the auction. “I hope the three pieces will find good homes where they will bring pleasure and excitement,” she said.
In October, Versace will also launch its new collection of fine jewelry in collaboration with Vertime, a subsidiary of the Timex Group. Donatella is very optimistic about this experiment of collaborating with established artists in order to create something one of a kind.
We’ll see how that will work out.