Versace is already present in china, with stores in Beijing, Shanghai and Hong Kong. However, the fashion empire plans to invest over 10 Million Euros (US$12.5) to open nine more shops in the larges country of the world.
The Chinese economy is developing at an incredible rate and analysts say that by 2010, almost 250 Million Chinese will be able to afford luxury items.
With this in mind, Versace want to make sure it grabs a good share of the market early on.
Donatella Versace, the company’s creative director, is confident their “more contemporary, modern” trend will succeed in attracting more Chinese customers.