Italian fashion house Versace plans to build 15 luxury resorts around the world in its latest effort to woo the super-rich, its CEO told Reuters on Wednesday.
Under an agreement with Australian property developer Sunland Group, Versace will design and furnish the 7-star hotels, which will all be modelled along its historic headquarters in Milan.
Versace already owns a hotel on Australia‘s Gold Coast.
Versace chief executive Giancarlo Di Risio has overseen a comeback from a loss-making group with a messy mix of labels to a sleeker, profitable luxury brand with a focus on exclusive products for the very wealthy.
“The hotels close the circle of super-luxury: clothing, yachts, private jets, and now resorts,” he said.
Mr Di Risio declined to say how much Versace stands to gain from the hotel deal.
Versace made its name as a label of choice for publicity hungry celebrities, mad for the revealing dresses in shock colours that were a hallmark of designer-founder Gianni Versace.
But after Versace was murdered in the 1990s and his sister Donatella took over, the company floundered and came close to bankruptcy.