Torrini is a fashion jewelry company with its roots going back to the 14th century, when Jacopus Torrini moved to Florence from his native village Scarperia. Scarperia is an historical village in the Mugello area, renowned for the origins of the Medici family.
Jacopus chose Florence for his citizenship and to open his workshop. The original document registering Jacopus Torrini’s trademark reads: “Jacopus Turini de la Scharperia facit hoc signum”. It’s the year 1369. The mark represents a half four-leaf clover and a spur.
It’s a trademark used for over six centuries during which it’s gathered respect and appreciation for the quality of its products. The four-leaf clover is the symbol of good luck for the new venture, while the spur reveals Jacopus’ original profession as a forger of armor for the knights of the era.
Armour, helmets, leggings, spurs, everything a knight needs to defend himself, be it on the battle field or in a tournament.
The company flourishes in the next two centuries that are known as the golden years of the Italian civilization, in the city of Florence, one of the richest in the world at the time.
It is a time when the new burgeons wanted to compete with the old nobility in riches and luxury. Torrini seized this opportunity and made a huge business out of it. The workshop now hosts a goldsmith, creating jewels and precious objects to satisfy the demanding clientele. You can find some of the Torrini jewelry here.
The Torrini family is conscious of this and it is demonstrated in every phase of its complex and complete productive cycle, from the immediate perception of changes in taste, which comes from research and the careful observation of reality.
The marketing is the final link in the never-ending cycle, which renders an object desirable. The international markets love to discover and enjoy Torrini’s exclusive products, as does the Italian market. Six centuries and Torrini’s cycle continues…