Franco Moschino is one of the most provocative and un-orthodox Italian fashion designers we’ve ever seen. His unusual view for fashion brought him loads of criticism from established fashion designers at the time, being called by the media as "The Court Jester" or the "Bad Boy" of fashion.
Born in Abbiategrasso, a small town in Lombardy, 14 miles from Milan, he frequented Accademia delle Belle Arti in order to become a painter. Doing various fashion sketches in order to fund his studies, he soon caught the eye of Giorgio Armani, who gave him a job in 1971 as a sketch artist for his new collections. He went on to draw his whole publicity campaigns.
Six years later, in 1977 he became a designer for another fashion firm at the time, Cadette.
With his talent, it was only a matter of time before Franco Moschino went to work on his own. In 1983 he founded his own fashion company, Moonshadow.
His debut was pretty rough. His collection included only jeans and some minor casual wear. But he didn't abandon and the next collection was much more complete and included lingerie, shoes, cool accessories and more.
Using unusual materials and experimenting with various almost extreme designs, Moschino was soon called the “Jean-Paul Gaultier” of Italy, although their style were completely different.
He wasn’t happy with the way the fashion world was working and he tried to make a stand by satirizing the works of various fashion houses, such as Channel and Louis Vuitton. This led him a series of lawsuits, but also a whole new range of customers who shared his disappointment in the current fashion and were eager to wear Moschino's creations.
Franco Moschino was a man reputed for his philosophy of not taking clothing to seriously. He managed to marvelously translate this idea into his works.
His famous signature, “Good taste doesn’t exist”, sums up his perspective over the fashion world.
After an unfortunate and early death in 1994, the Moschino firm was taken over by Franco’s good friend and partner, Rosella Jardini, who shares the same enthusiasm for fashion as he did.
He is highly missed by the fashion world, but he managed to leave a legacy to the world. His trademark is still alive and it enjoys an extremely wide range of dedicated young customers, who love Moschino's originality.
Following his wish, a good portion of the firm’s profits are given to charity organizations that support HIV victims and other projects.
Click here to find some of Moschino un-orthodox fashion creations.
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What's New With Moschino
Moschino Opens Hotel In Milan
Moschino is the latest fashion house to open its own hotel. It is called Maison Moschino and was unveiled recently in Rimini at the 45th TTG Incontri tourism trade show and will open for the public next year.
The design team was lead by Rosella Jardini who made sure to give the new hotel the same [...]
Moschino Keeps Its High Stardards
A front row filled with stuffed animals, an invitation made from a napkin tied around a set of silverware, and an open delivery truck with runway models flowing out of the back are just a few examples of how the Moschino brand continues to harness humor in the name of fashion.
For the past 25 years, [...]
Moschino Keeps It Crazy
Picking up on the easygoing elegance offered by Italian designers this round, Moschino, known for its fashion sense of humour, served up an over-the-top collection for next summer.
With its typically ironic fashion wand, Moschino turns roses into skirts and cropped jackets, uses ruffles on a trench coat, and decorates classic stoles with super [...]
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