Franco Moschino is one of the most provocative and un-orthodox Italian fashion designers we’ve ever seen. His unusual view for fashion brought him loads of criticism from established fashion designers at the time, being called by the media as “The Court Jester” or the “Bad Boy” of fashion.
Born in Abbiategrasso, a small town in Lombardy, 14 miles from Milan, he frequented Accademia delle Belle Arti in order to become a painter. Doing various fashion sketches in order to fund his studies, he soon caught the eye of Giorgio Armani, who gave him a job in 1971 as a sketch artist for his new collections. He went on to draw his whole publicity campaigns.
Six years later, in 1977 he became a designer for another fashion firm at the time, Cadette.
With his talent, it was only a matter of time before Franco Moschino went to work on his own. In 1983 he founded his own fashion company, Moonshadow.
His debut was pretty rough. His collection included only jeans and some minor casual wear. But he didn’t abandon and the next collection was much more complete and included lingerie, shoes, cool accessories and more.
Using unusual materials and experimenting with various almost extreme designs, Moschino was soon called the “Jean-Paul Gaultier” of Italy, although their style were completely different.
He wasn’t happy with the way the fashion world was working and he tried to make a stand by satirizing the works of various fashion houses, such as Channel and Louis Vuitton. This led him a series of lawsuits, but also a whole new range of customers who shared his disappointment in the current fashion and were eager to wear Moschino’s creations.
Franco Moschino was a man reputed for his philosophy of not taking clothing to seriously. He managed to marvelously translate this idea into his works.
After an unfortunate and early death in 1994, the Moschino firm was taken over by Franco’s good friend and partner, Rosella Jardini, who shares the same enthusiasm for fashion as he did.
He is highly missed by the fashion world, but he managed to leave a legacy to the world. His trademark is still alive and it enjoys an extremely wide range of dedicated young customers, who love Moschino’s originality.
Following his wish, a good portion of the firm’s profits are given to charity organizations that support HIV victims and other projects.