Massimo Gasparini is Missoni’s new director.
Gasparini replaces Umberto Monte who leaves the Italian fashion house after 40 years of “profitable and intense collaboration”.
47 year-old Gasparini boasting 20 years experience has worked in fashion since 2001, previously overseeing Gucci’s watch division.
Missoni’s classic zig-zag patterns in the boldest hues are popular with Cameron Diaz, Nicole Richie, Jessica Simpson and Demi Moore.
Missoni has said the new appointment will be a new phase in the meaningful expansion of the company.