Missoni, a luxury empire with tradition
Missoni is one of those Italian fashion companies that have and keep a powerful tradition when creating new products.
The huge luxury empire that it now represents started business in 1953 as a small fashion studio in the basement of Rosita and Ottavio's house in Sumirago, a little town near Milan.
In the beginning, they only manufactured sportswear, because the two of them first met each other at the Olympic Games in 1948 where Ottavio was competing for the Italian national team.
 They began diversifying their product lines when a local department store asked them to create dresses for them to sell.
Missoni's ascent to the mainstream
The family business really took off when Diana Vreeland, one of American Vogue’s editors mentioned their truly unique designs in the highly popular magazine. That propelled Missoni into the forefront of the 70s fashion.
 The 70s were Missoni’s years. In that period, the family business grew tremendously, making its way even to the most select markets of the world.
The home wear collection is still designed by Rosita, now aged 73. The fashion side of Missoni is maintained by her children, Angela, Luca and Vittorio.
The colored stripes that characterized Missoni in the early days are still present adding a touch of tradition into all their creations. Rosita’s children helped the company find a younger audience by adding their own youthful personality into their work.
Missoni will still be present many years from now offering unique creations to the ones who appreciate them.
As Vittorio once said, "When somebody buys Missoni, they know they are buying a little story, it's not just a nice color, a fashionable item, it's something that has history and tradition and will not be fashionable today and out tomorrow. You are buying something that is going to last for a long time."
Take a look at this selection of Missoni ties and scarves. The firm's spirit is present in all of them. |
