It seems all Italian Designers are expanding to the Asian market. That’s also the case with Missoni, which is now opening a renovated flagship store in Seoul, Korea.
Vittorio Missoni, the company’s marketing director went to Seoul personally to make sure everything goes according to the pan.
When asked about its company’s tradition and identity, this is what he had to say:
“We have created our own image, our own personality. The colors, the design, and texture have become the signature of the brand, and we just went our way whether you like it or not. That is the strength of Missoni”
Vittorio is the son of Rosita and Ottavio Missoni, who in 1953 opened their own knitwear brand, which which became one of the best known Italian fashion brands.
Missoni is present not only in the human fashion design sector. When Rosita retired, she started a home décor business and now they plan to unveil three new hotels in Dubai, Kuwait and Edinburgh.