Missoni recently entered the fragrance market. With an experience of over 50 years in the fashion and luxury industry, moving into the perfume market makes perfect sense and will most likely be a terrific success.
For now, they only have a perfume collection for women. From the articles I read so far, I understand they have a whole image of what the “Missoni woman” should be. They seem to know their target audience very well, so I expect great things in the future.
“The fragrance draws upon Missoni’s 50 year heritage of luxe sensuality and embraces a ‘passione’ for life,” said Veronique Gabai-Pinsky, Senior Vice President and General Manager, Missoni Profumi.
“The Missoni woman loves the emotion of color and loves to express herself with it, be it in clothes, décor or even fragrance,” said Angela Missoni, Creative Director of the Missoni Women’s Collection. “She lives with a passion – for style, for love, for family, for life.”