Missoni Hotels to the Horizon

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The Rezidor Hotel Group is one of the fastest growing hotel empire in the world. With 272 hotels in 47 countries, the group is planning a massive expansion in the near future.

In its expansion plans, the group included a multi million dollar deal with Italian fashion house Missoni in order to build and operate several lifestyle hotels, wearing the fashion brand’s name: Hotel Missoni.

This deal will benefit both parties involved, and follows a trend that was started by other Italian designers like Armani and Versace, who also signed deals to have hotels worldwide wearing their powerful name.