Missoni have appointed celebrity stylist Edward O’Sullivan as their head of worldwide celebrity dressing and entertainment.
The newly created role shows the brand’s determination to get into the lucrative business celebrity and fashion collaborations.
Edward, who has previously styled Sienna Miller, Diane Kruger, Angelina Jolie and Penelope Cruz, had been freelancing with Missoni for the last few months.
He will now work with former Ralph Lauren colleague Meredith Keller, who has been appointed as senior manager of celebrity dressing and entertainment reports WWD.
The pair are expected to work with the likes of Liv Tyler, Ashley Judd, Cameron Diaz, Demi Moore and Drew Barrymore who are all big Missoni fans.