La Perla has opened its first Hong Kong flagship store in the Pacific Place shopping mall after an agreement with Lane Crawford.
President of Gruppo La Perla Alberto Masotti said Hong Kong is a fashion capital and a trendsetter for the whole region.
He hopes the opening of the new La Perla Boutique in Pacific Place will be a perfect opportunity for the brand to show off its creativity and express its special blend of tradition and innovation.
Masotti said in view of the strategic role Asia plays in La Perla’s global expansion plans, the group has also set up a special office at its headquarters to develop business initiatives in Asia.
La Perla will actively explore opportunities to further expand in Hong Kong in 2007.
Gruppo La Perla is one of the leading international lingerie and beachwear groups with 2,000 employees globally. Since its establishment in 1954, Gruppo La Perla has directed its production towards various market sectors including lingerie, beachwear and nightwear.
The company has created a chain of exclusive boutiques in the main fashion capitals of 30 countries.