La Perla Loves Russia

Russia is the sheet-anchor (in terms of turnover) of Italian fashion. Fashion designer Lorenzo Riva plainly admitted so on the sidelines of the event presenting his new spring-summer collection in Rome.

“I have opened an atelier in Moscow, in the city’s most fashionable street. I go there at least once a month. Russian women want me to tell them how things look on them, a bit like was done in America during the golden age of Italian fashion.

They love us in Russia, and they don’t want just gala or wedding dresses. They also buy everyday things. A husband once asked me to pull up the neckline of the dress I had drawn for his wife because she needed it to go to work”.

America is “now defaulting from this point of view, whereas in Moscow they greatly appreciate our craftsmanship, they love uniqueness. I have had some great satisfactions in Russia. If things go bad here or in America, I’ll be moving to Russia.

I surely don’t want to be made redundant…”. In the first eight months 2007 Made in Italy textile-clothing exportation to Russia totalled 875,474,000 euro, that’s +23.8 pct compared with the same period 2006, according to the figures of Sistema Moda Italia.

The overall clothes exported to Russia were worth 752,677,000, up 26.5 pct, while textile exportation totalled 122,746,00, +9.4 pct. From Rome alone, in the first nine month of the past year, textile-clothing exportation to Russia increased by 117 pct, according to information disclosed by the capital’s Chamber of Commerce. “I’m not interested in China, Korea and Japan. Let’s leave them with their kimonos”.

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