Haurex, the innovative company
Haurex is one of Italy's most important watch manufacturing companies. Being a continuous innovator, it has managed to exert an important influence on companies working in this industry all over the world.
Haurex is a company that started as a small home business in 1989. By constantly presenting new and breath taking watches, and with a well thought expansion plan, they've become today, after only 18 years of life, the leader in high quality fashion watches manufacturing.
Their products are elegant, playful and always distinctive.
Haurex is using the latest forms of esthetic research to create these watches, because people from different places of the globe have different tastes. The firm wants to take this into consideration so that the customers are thrilled with their acquisition.
The most recent and surprising collection, created by the noted Italian-American designer J.J., emphasizes the latest fashion trends. Vivacious colors alternate with classic materials like steel and pearl, a perfect setting for Swarovski crystals or for natural diamonds.
How Haurex packs watches
Another area where Haurex excels is the packaging. Haurex watches aren’t delivered in the classic cartoon box that many merchants use. The creators have taken much care in the creation of the packaging, with a design that reflects the Italian style.
Haurex participates in the all important Italian fairs of the field, including Vincenza Oro, Il Tarì, and Macef.
Of course, it can't miss the most important international fair which takes place in Basilea (CH) every year where, with its own personalized stand, the company comes face to face with personalities from the entire world.
The relationship with the customers is very important for the long term development of the company, which invests a lot in this area.
Besides the marketing campaigns, they make sure to gather as much information from their target audience, so that the watches they design satisfy the even the most extravagant of tastes.
The Haurex Swarovski Crystal Watch is the best example of such a product.
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