Gucci just announced its 5th anniversary of the Gucci Campaign supporting UNICEF, a unique collection that is sold in over 200 Gucci stores all over the world from November 19, 2008, till January 31, 2009.
Gucci donates 25% of all profits made by this collection to support various UNICEF programs that provide lifesaving health care, protection, clean water, and education to children in Malawi and Mozambique
In February 6th 2008, Gucci held a fund raising event in New York hosted by the Creative Director, Frida Giannini. The event’s goal was to raise money and awareness for orphans and children who’s life was affected by HIV/AIDS in Sub-Saharan regions
The event raised 2.7 million USD that were used for the “Schools for Africa” program, a joint campaign by UNICEF and the Nelson Mandela Foundation.
To date, Gucci’s contribution to UNICEF adds up to 5 million, making it one of its biggest corporate supporters.