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Gucci brand watch business integrated under Gucci leadership

Gucci brand watch business integrated under Gucci leadership

The integration of the Gucci watch business into the Gucci brand will allow the organization to combine Swiss specific watch expertise in all aspects of this business with the overall brand management skills under a unified strategy. This will promote the successful development of the watch business, with its unique differentiating factors, within the Gucci brand.

Gucci pioneered the fashion watch category in the mid-1970s being a leader ever since. This organizational shift will allow the brand to continue to logically build and strengthen over time this high-potential category, which will maintain its core in Switzerland.

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