Giorgio Armani Opens His First Shop In Cyber Space

Armani Cyber Space StoreToday, Giorgio Armani launches his first store in cyber space with a shop in Second Life. Visitors to the virtual Armani store, which is an exact replica of Armani’s concept store on Milan’s Via Manzoni, will be able to buy Armani virtually, with Second Life currency (that’s Linden dollars), or click through to the Emporio Armani website where they can shop for real.

The store is the second designer offering in Second Life, following Stella McCartney’s anti- fur animal rights protest, staged in Second Life earlier this year.

There’s also an Armani cafe within the virtual store (just like in real life shops) but here you might actually bump in to Mr Armani. “My alter ego will be present much of the time to check on how the store is doing” he has said about his new adventure.

Sounds thrilling…though we can’t help but notice Mr Armani has given himself some rather impressive pecs in Second Life. Ah! The wonder of the web.

{ 1 comment… read it below or add one }

Stefan Kostovski December 28, 2007 at 3:52 am

I think that nobody makes the difference anymore what’s real what’s virtual and nobody seems to care. These is maybe the next big thing in Fashion Industry, especially when we see designers like Armani taking the first steps.

Hope to see much more in these direction! The question is what will be next?

Stefan Kostovski


Leave a Comment

Previous post:

Next post: