Today, Giorgio Armani launches his first store in cyber space with a shop in Second Life. Visitors to the virtual Armani store, which is an exact replica of Armani’s concept store on Milan’s Via Manzoni, will be able to buy Armani virtually, with Second Life currency (that’s Linden dollars), or click through to the Emporio Armani website where they can shop for real.
The store is the second designer offering in Second Life, following Stella McCartney’s anti- fur animal rights protest, staged in Second Life earlier this year.
There’s also an Armani cafe within the virtual store (just like in real life shops) but here you might actually bump in to Mr Armani. “My alter ego will be present much of the time to check on how the store is doing” he has said about his new adventure.
Sounds thrilling…though we can’t help but notice Mr Armani has given himself some rather impressive pecs in Second Life. Ah! The wonder of the web.