The fight against anorexia began a few months ago when the officials at Madrid Fashion Week banned extremely thin models from the catwalk, claiming they promote a false and unhealthy model of beauty. Amongst the first designers stood up and supported the decision was Giorgio Armani.
This really got to the public’s attention only last month when 21 years old Brazilian model Ana Carolina Reston died in hospital weighing only 88 pounds.
Now, the Italian government is teaming up with more and more fashion designers to promote a “healthy, sunny, generous, Mediterranean model of beauty.”
The new regulations require models to prove they do not suffer from eating disorders, as well as banning models younger than 16.
The code was signed Friday by Melandri and Mario Boselli, president of the Italian Fashion Chamber, which includes fashion houses like Versace, Prada and Missoni.
It will probably be adopted internationally after some time. Designers who will not comply to the regulations, will be subject to some sanctions, like being assigned less favorable hours or days for their shows.