Italian luxury group Fendi will hold a fashion show on the Great Wall in China in October as parent company, LVMH Moet Hennessy-Louis Vuitton, seeks to double its sales by 2008.
“It’s true,” said a spokeswoman for LVMH, confirming a report in France‘s Les Echos newspaper.
LVMH Chairman Bernard Arnault has said repeatedly he sees potential for Fendi to become a “star brand” alongside LVMH stablemates such as leather-goods maker Louis Vuitton and TAG Heuer watches.
“We can’t be a global luxury group without a strong Italian brand,” Fendi Chief Executive Michael Burke told Les Echos.
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