Fendi Reopens Flagship Store

Fendi Store In SingaporeFendi reopened its luxurious flagship boutique at Ngee Ann City in Singapore last month. The elegant 156sq m store was designed by Peter Marino, who worked on all the brand’s flagship stores around the world.  

You will spot the boutique immediately from the recognisable Fendi logo forming a lighted-up glass design on the walls; shoes and bags are placed within this design to peek out coyly.  

Inside, richly textured walls of Roman Travertino, a travertine marble from Italy, stand over dark grey flooring of lava stone – the same that paves the streets of fashionable Rome. Using Italian material is Marino’s way of giving customers all over the world an Italian experience inside a Fendi boutique. 

The boutique carries Fendi’s ready-to-wear, fur, leather goods, shoes and sunglasses. 

There is a wide range of handbags, from the luxurious, hand-stitched Selleria, the celebrated Spy, the B Fendi, the Fendi Forever range, the Magic Bag, Bag De Jour and Chef. 

Two other sections in the boutique are separately dedicated to the label’s shoe collection and ready-to-wear. 

And there’s a final touch of luxury: The changing rooms are extravagantly laid with fine pony hair carpet to pamper your feet!

{ 2 comments… read them below or add one }

Alessia November 17, 2007 at 7:01 pm

I would like to know if there is any Fendi store or flag store in Singapore.
Thank you.
Warm regards,
Alessia

Reply

Eugen November 19, 2007 at 1:42 am

Hi Allesia,

I don’t know if there is a speciffic Fendi store, but I found that at Paragon you will probably find many designer items, including Fendi.

Here’s what i found on http://www.vcarious.com/Travel-Guide/Asia/Singapore/Shopping.html

“Paragon: Learn to speak Italian: Fendi, Gucci . . . all at Paragon. This shopping mall is very, very upscale, with many elegant stores seeming to sell only a few exquisite items prominently on display in sheer glass cases. ‘Tis fun to see how the other half lives…”

Hope that helps.

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