In a fashion trend that refuses to go out of style, Giorgio Armani, Donatella Versace and other couturiers continue to moonlight as hoteliers.
Armani’s new line of luxury hotels will make its debut in Dubai, featuring a sprawling spa, plenty of Armani Casa furnishings and luxury apartments. It will be the first of at least 10 hotels in major shopping destinations like Milan and New York.
The Italian luxury brand Missoni will unveil its first hotel in Edinburgh, Scotland, and a second Casa Camper, a small boutique hotel as quirky as the company’s shoes, is going up in Berlin.
Ground is soon being broken for the second Palazzo Versace hotel, with a neo-Classical facade and a tropical fish-filled swimming pool, in Dubai’s Arabian Bays. (Versace has recently announced plans to open 15 new hotels over the next 30 years).
The short list of haute hotels being unveiled next season includes Christian Lacroix’s second hotel collaboration in Paris, the Hotel Bellechasse. The Castiglion del Bosco, a 4,500-acre estate managed by the Ferragamo family’s hotel company, will open next year in Tuscany.