All roads lead to Fendi

Fendi StoreFENDI’S first flagship store to carry the new concept design by Peter Marino is a mirror of Fendi’s and Rome’s history and present. 

Palazzo Fendi is housed in a grand 19th century neo-Classical building originally known as the Palazzo Boncompagni. It is sited at the crossroads of old and modern Rome, a fitting address for a brand with a rich Roman tradition. 

Palazzo Fendi is in the centre of Largo Goldoni, a crossroads of Rome’s most famous and ancient roads – the Via dei Condotti, Via del Corso, and Via di Fontanella Borghese, near the Spanish Steps. 

The area has an ancient history. During the Renaissance between the 16th and 17th centuries, some of Rome’s most important aristocratic buildings were constructed here.

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